In the 1990s, a US airline faced a crisis: passengers complained endlessly about slow baggage delivery. Consultants proposed millions in new tech and faster belts. But one employee noticed something subtle. The baggage was reaching in 8 minutes. Passengers reached the belt in 1 minute. ...
Did you know that Kodak once consumed nearly 50 million ounces of silver every year—roughly 20% of global supply—to coat photographic film with silver halides? At its peak in the late 1990s, this single company stood as a pillar of industrial silver demand. The linkage was tight, predictable,...
“In the short run, the market is a voting machine, but in the long run, it is a weighing machine.” — Benjamin Graham, popularized by Warren Buffett Understanding the Quote This timeless insight explains how the market works — and why investors often misread it. In the short...
When investors look at the Nifty, they usually focus on price levels. But markets don’t move randomly. Beneath every index movement lie four powerful cycles working simultaneously: – Economic Cycle – Business (Profit) Cycle – Credit Cycle – Sentiment (Behavioural) Cycle “Markets are driven by cycles of fear and...
One night, a ghost quietly cut the rope of a donkey tied to a tree, setting it free. The donkey, unaware of the consequences, wandered into a nearby farmer’s field and trampled the crops that had taken months of hard work to grow. Furious at the loss of his...
Behavioral finance is a relatively new field of study to see how psychology and emotions influence financial decision-making. This field of study has grown in popularity recently as researchers have begun understanding how our emotions and biases can impact our financial decisions. As rightly explained by Hersh Shefrin, “Behavioural...





